Domain Authority (DA)
Domain Authority is a Moz score from 1–100 that predicts how well a site might rank. Higher is generally better, but DA is a third-party estimate, not a Google metric — use it as a rough guide, not gospel.
Domain Rating (DR)
Domain Rating is Ahrefs' equivalent score, based largely on a site's backlink profile. Like DA, higher tends to be better. Looking at both DA and DR together gives you a more balanced picture than either alone.
Monthly organic traffic
Traffic may be the most important metric of all. A site can have a high DA/DR but little real traffic. A publisher with steady organic visitors is more likely to be a genuine, healthy site — and a link from it is more likely to send real referral visitors too.
Spam score
Spam score estimates how "spammy" a site looks. A low spam score is a good sign; a high one is a red flag that the site may be part of a link network or use manipulative tactics. On WeViaLinks you can filter by spam score so you only see clean publishers.
How to read them together
- Solid DA/DR and real traffic and a low spam score = a strong, safe link.
- High DA/DR but near-zero traffic = be cautious; it may be inflated.
- High spam score = skip it, regardless of the other numbers.
- Niche relevance to home services on top of good metrics = ideal.