Regional news outlets want local stories and rarely get good ones. A contractor with a storm-response programme or hiring numbers is a story, once someone pitches it to the right desk.
Story angles pitched to regional news, trade press and industry publications. Storm response, hiring, expansion, local data. Coverage that earns links instead of buying them.
We find the story in your business. Storm response, apprenticeship intakes, expansion, proprietary data from your own job records.
Regional outlets and trade press in your service area, pitched individually rather than blasted.
Earned coverage is the single strongest input to whether an AI assistant names your brand. It does double duty.
We report what landed and what did not. Earned PR has no guaranteed hit rate and we will not pretend otherwise.
A short interview to mine what is happening in the business this quarter.
Named journalists at outlets that cover your region and trade.
Individual pitches, then follow-up. We handle the back and forth.
Every placement with its link, plus what we pitched that did not land.
Tell us the trade, the service areas and what you have already tried. We'll come back with a scoped approach and a price, or tell you to spend the money elsewhere first.
A press release is paid syndication: your words, published verbatim, usually NoFollow. Digital PR is earned coverage: a journalist writes about you because the story is worth writing. Slower, harder, worth considerably more.
More is than owners expect. New service areas, a second branch, hiring, a storm-response programme, a certification, community sponsorship, or data from your own job records. If we cannot find an angle, we say so rather than bill you for pitching nothing.
No, and anyone who does is buying placements rather than earning them. We guarantee the pitching work and report what landed alongside what did not.