The situation
A family-owned van and car hire company in the North East, close to invisible in local search. National chains with far bigger budgets took the bookings, and the site read like a brochure written for the owner rather than the customer.
What we did
- Rebuilt service pages around how people search for hire vehicles, not how the company described itself internally
- Added location targeting for the towns they served rather than one city radius
- Implemented FAQ schema to capture the question-style queries driving most of the volume
- Reworked pages to convert: clear pricing, availability and booking paths in place of brochure copy
The result
The company reached #1 for its core commercial terms. Click-through rate doubled, which matters more than the impression count: more impressions only mean you appeared more often, while double the click-through means the listing earned the click.
This campaign was run by Reymark Sapin, who runs WeViaLinks, during his work as an SEO Department Head and consultant. It was delivered through that role rather than through WeViaLinks.