The situation
A veteran-owned custom home builder sitting on page three for its own core terms across Pensacola, Gulf Breeze and Navarre. Page three traffic is close to zero, so the site was producing almost nothing despite the business having a strong local reputation.
What we did
- Audited and fixed the technical issues suppressing the site before touching content
- Built proper service-area coverage for Pensacola, Gulf Breeze and Navarre
- Rewrote the core service pages around buyer-intent terms
- Strengthened local signals through Google Business Profile and citation consistency
The result
Average position improved by just over half, moving the builder onto page one across its three target areas. Organic clicks nearly doubled in three months, and the business started hearing from people who had found it rather than been referred.
This campaign was run by Reymark Sapin, who runs WeViaLinks, during his work as an SEO Department Head and consultant. It was delivered through that role rather than through WeViaLinks.